Splunk – Art of Data 4

Overview

Esports has emerged as a major industry in recent years, especially within the world of Formula 1. Despite its rapid growth, the esports industry has been hampered by a lack of sophisticated tools for analysing performance and identifying areas for improvement.

That's where Splunk and McLaren come in. The two companies have joined forces to bring advanced analytics to the world of esports, and the results have been remarkable.

At the heart of this partnership is the Splunk dashboard, a powerful tool that allows teams to track and analyse their performance in real-time. The dashboard provides a wealth of data, from player stats and game metrics to in-depth analysis of strategy and tactics. This information can be used to make informed decisions about everything from team composition and player training to overall performance. One of the key benefits of the Splunk dashboard is its ability to provide real-time insights into player and team performance. This allows coaches and analysts to identify areas for improvement and make adjustments on the fly, ensuring that the team is always operating at its best.

Our process

We utilised the partnership with McLaren Racing to film both of their Formula1 drivers and showcase how Splunk helps provide clarity and insights for esports. However, the twist here is that the drivers will actually be swapping with their race engineers, putting them in the hot seat whilst the drivers take a back seat and become the coach. From conception to delivery, we were responsible for the end to end process, starting with creations of the content through sharing storyboards with Splunk.

Deliverables

The Splunk dashboard also provides an unprecedented level of transparency, giving teams and fans an in-depth look at the inner workings of the esports world. This includes data on player and team performance, as well as a range of other metrics that can be used to assess overall performance and identify areas for improvement.

We created a set up hero episodic episodes - medium form with a length of around 5 to 6 minutes to ensure the messaging was understood, yet still maintaining engagement.

We also created a series of cut downs and social resized videos and trailers to help support the content prior to it being released.