Vestas x Mercedes FE

Overview

The partnership between Vestas and Mercedes EQ Formula E Team was announced in 2020. The Danish wind turbine company became a sustainability partner of the German racing team and both organisations are working towards promoting the use of renewable energy in the motorsports industry. Vestas provides the team with clean energy solutions, while Mercedes EQ leverages its global platform to raise awareness about the importance of transitioning to a more sustainable future. The partnership is a testament to the commitment of both companies to drive change and lead by example in the fight against climate change.

The Process

Using 3D animation and motion graphics, we created a dynamic and fast paced piece of content to launch the partnership of both Vestas and Mercedes EQ FE Team.

The animation showcases how Formula 1 and wind turbines, two symbols of speed and innovation, can come together to create a cleaner and greener future. The animation starts with an introduction of Formula 1 racing and its impact on the world, then transitioned to wind turbines and the role they play in providing clean energy.  To further drive home the message of sustainability, the animation showcases the process of wind energy generation, from the rotation of the turbine blades to the energy being used to power the car.

Deliverables

We delivered a series of hero episodic content pieces as well as social cut-downs and resized formats for various social media platforms.