Details & Storyline
Overview
The McLaren Shadow Studio is located within the McLaren Technology Centre in Woking, UK. It is a state-of-the-art facility specifically designed to support the training and development of the McLaren Shadow Esports team. The studio is equipped with high-end hardware and software, including simulation and virtual reality technology, that allows the team to practice and hone their skills in a realistic, race-like environment.
The use of cutting-edge technology and realistic simulations within the McLaren Shadow Studio provides the esports team with a more immersive training experience, allowing them to prepare for virtual races and competitions with greater confidence. In addition, the studio allows for detailed analysis of their driving performance, enabling the team to identify areas for improvement and make necessary adjustments to their driving style.
Overall, the McLaren Shadow Studio plays a crucial role in the success of the McLaren Shadow Esports team, by providing them with a cutting-edge training environment and the tools necessary to perform at the highest level in the virtual racing world.
The Process
We attended various points of the Shadow Studio build - right from the start and pertinent points there after to capture various photos and video content to use in media going forward.Deliverables
- Complete set of imagery and media content
- Behind the scenes of the Shadow Studio build process.
- Driver content pieces to support the use of the studio.
- Keywords
- Content Type
- Content ProducedJuly 20, 2021
