Hantec x HAAS Launch

Overview

Hantec Markets, a leading provider of online foreign exchange (FX) trading services, has announced its partnership with the Haas Formula 1 team. This partnership will see Hantec Markets become the Official Forex Partner of the Haas Formula 1 team for the next two seasons. The partnership is aimed at promoting Hantec Markets’ brand and services to a global audience through the exposure provided by the Haas Formula 1 team.

The partnership is also expected to drive innovation and progress in the FX industry through collaboration between Hantec Markets and Haas Formula 1 team.

The Process

We were tasked with the challenge of creating a highly engaging and dramatic launch sequence to announce the partnership between the HAAS F1 Team and Hantec Markets.

Due to it being in such early stages, we were not able to access footage or BRoll and therefore turned to 3D & Motion Graphics to create a sizzle reel to engage and harness the attention of the viewer.

The Deliverables

A wide variety of social media friendly content pieces, as well as cut downs, resized content and translations for other countries.